Chipotle harnessed the power of TikTok by using the viral corn boy in a social media video - and it serves as the perfect ad.
Tariq originally went viral for his passionate speech about corn in an interview with @recesstherapy, which has since been transformed into songs and dances globally.
The Mexican grill chain did a POV clip of someone making a burrito bowl, with a young voice saying 'no' to every ingredient until it reaches corn, and the camera pans up to Tariq's face.
