How Is Everyone On Vacation? | The Social Media MLM

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In this month's video essay, Chelsea unpacks why it seems like every influencer (and sometimes even non-influencers) is always on vacation or lounging on a yacht, and how the marketing on our social media feeds is starting to feel eerily similar to an MLM.

Special thanks to:
Hannah Alonzo https://www.youtube.com/@HannahAlonzo
Kaelyn Grace Apple https://www.youtube.com/@KaelynGraceApple

Source links:
https://www.dictionary.com/e/influencer/
https://www.npr.org/2023/10/03/1203033527/how-did-we-come-to-live-extremely-online-mommy-bloggers-says-one-writer
https://www.ion.co/grin-report-the-power-of-influencer-marketing
https://en.wikipedia.org/wiki/Hannah_Bronfman
https://en.wikipedia.org/wiki/Lodge_Kerrigan
https://www.refinery29.com/stories/sweet-digs-serena-kerrigan/
https://en.wikipedia.org/wiki/Paige_Lorenze
https://en.wikipedia.org/wiki/Charli_D'Amelio
https://www.huffingtonpost.co.uk/sam-allcock/social-media-is-a-highlig-1_b_14200316.html
https://www.nytimes.com/2023/04/13/style/bereal-app.html
https://www.brides.com/how-bachelorette-parties-have-changed-2024-8621339
https://www.advancemediany.com/increased-spending-tourism-marketing/
https://www.bankrate.com/homeownership/home-ownership-statistics/
https://hypeauditor.com/blog/data-from-our-study-of-1865-instagram-influencers/
https://www.thesustainablefashionforum.com/pages/the-psychology-of-influencers-why-content-creators-are-so-good-at-making-us-buy-stuff
https://join.thefinancialdiet.com/posts/how-to-break-up-with-your-phone-in-2024
https://www.onemedical.com/blog/healthy-living/healthy-social-media-habits/
https://www.anxiety.org/strong-online-social-media-identity-can-lead-to-anxiety

00:00:00 Intro
00:02:08 Ad break
00:03:58 Influencer marketing: the MLM-ification of economics
00:09:58 The ultimate nepo baby career
00:15:40 The smoke and mirrors of digital life
00:29:18 Real estate: the ultimate content mine
00:37:19 Covid: when the cracks really started to show
00:40:30 The bottom of the pyramid

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