How to become a social media marketer? In this week's video, I cover what a social media marketer does and we deep dive into the top skills modern social media marketers need to have to differentiate themselves and stay on top of the game.
We'll take a look at the top in demand skills and overall responsibilities of a social media manager that I've collected by looking at hundreds of social media marketer job posts.
Whether you're seeking to find a social media marketer role, thinking of hiring one or simply you're curious what a social media marketer does, this is what this video is about.
How I prepare this content: I look at hundreds of job postings across a handful of career and job posting sites and put together a list of things companies expect from social media marketers.
I'll list the most frequently listed responsibilities in job posts and if you're interested in taking up a role in social media marketing, you'll know what to expect from this job, as well as how to prepare yourself for interviews.
At a very high level, social media marketer is the person responsible for translating the goals of the marketing team for the social media channels and executing the strategy to achieve those goals. How can you leverage the social media channels and what needs to be done across these platforms is the priority of the social media marketer.
