Pakistan: Social media remain key strength for Imran Khan

Pakistan’s former Prime Minister Imran Khan is considered the country’s most popular personality.

But there is more to the cricketer-turned-politician’s popularity than meets the eye.

Former members of Khan’s social media team tell Al Jazeera what is behind the methodical and well-organised spread of his message.

Al Jazeera’s Osama Bin Javaid reports from Lahore, Pakistan.


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