Social media has always had trends, and this year is no exception. Find out what types of content professional marketers are focusing on now and in the near future, and how some of these trends might work for your own library. Stay on top of what’s working and what’s not!
In this recorded webinar, Laura Solomon covers: - why the consumer is now a brand creator - what's old is new again - how social media equals shopping - the idea behind the digital media attention food chain.
Laura Solomon, MCIW, MLS is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer. She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.
