From social commerce to influencer marketing, augmented reality, and more, the social media landscape evolves at a rapid pace. It’s difficult for marketers, professors, and students to keep up; however, adapting to these new and upcoming trends can set marketers and businesses apart in a crowded field. In this session, industry professional and author of “Essentials of Social Media Marketing,” Michelle Charello, will discuss the top social media marketing trends of 2022, including influencer marketing and the creator economy, social commerce, live video, and events, augmented and virtual reality, and social audio and podcasts.
0:00 1:04 Influencer marketing 24:32 Class Assignments 26:45 What is social commerce 33:51 Class Assignments 34:32 Augmented Reality 38:36 Class Assignments 38:53 Social Audio 41:35 Podcasts 46:03 Q&A 50:29 End
