Content creator and educator Latasha James shares five essential factors you should include in your social media marketing strategy for 2023. Watch more Business Insights videos: https://bit.ly/GDbusinessinsights
0:00 Social Media Marketing in 2023 0:20 Top 5 Most Important Social Media Trends for 2023 0:25 Who is Latasha James? 0:50 Factor #1: Discoverability 1:25 Factor #2: Short-Form Content 2:01 Factor #3: Long-Form Content 2:50 Factor #4: Repurposing 3:42 Factor #5: The Algorithm
With social media constantly changing, it can be overwhelming to think about creating a plan for 2023. As a marketing strategist, digital content creator and award-winning podcaster, Latasha James has firsthand knowledge of the opportunities available for businesses to get their content in front of consumers. First, focus on discoverability. Start creating video content that enables you to build a true audience. You’ll want to spend time creating both short and long-form content, as they each have a valuable place in your social media strategy. Short-form content is higher level, “101” type content that’s really digestible and easy for people to understand. Long-form content, like YouTube videos, blogs, webinars and podcasts, builds relationships. Trying to create content for each social media platform can be exhausting. Instead, create content for your business’s key platform, then repurpose that content to be used on other available platforms. Lastly, think about the ever-changing algorithm. Rather than spending your time chasing a moving target, focus on something you have ownership of, like your email list. Use social media to get people down your funnel and to your email list, and you’ll be golden. The bottom line for social media marketing in 2023 is to create strategic, engaging video content that drives consumers to your end goal.
