Tracking your social media and brand is a great way to know what consumers and other industry insiders are saying about you.
Certain apps and tools will give you access to what people are saying about your brand across social media and the web. Here are the top 10 social media monitoring tools of 2019:
Google Alerts Monitors the web for interesting new content, mentions of your brand or even yourself, your competitors, industry leaders and so on.
Tweetdeck A great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts.
Social Mention Search engine for finding mentions of your brand. Can specify what platforms you want to search and track keywords and top users.
Hootsuite Can monitor specific search terms in real time. This can be really handy for tracking mentions of our brand, products, or relevant keywords you’re interested in.
Buzzsumo Great tool for content research, also has an excellent way to analyze and monitor your Facebook pages.
Followerwonk Focuses on Twitter. The right tool to find, analyze and optimize your online presence for social growth and perfect for planning outreach campaigns.
Klout Measures influence through engagement on Twitter and other social media profiles.
HowSociable Good tool for monitoring competitors social media activity and presence.
Likealyzer This tool allows you to analyze Facebook pages’ engagement, likes over time and ranking. Twitonomy Offers a range of metrics for FREE.
