If you’re like most voice actors, you feel an immense amount of pressure to constantly post content on social media, hoping to use that as a strategy for business development and that takes a ton of time, effort, sweat, and stress.
You’ve got to plan it, conceive it, design it, produce it, and schedule it. Omg, no wonder you’re stressed out about it.
But here’s the thing: you’re probably going to all that trouble for almost nothing in return in terms of revenue produced because of it. The fact is almost every voice actor I know is all over social media, and most voice actors still struggle to build their business. So, what gives?
Here’s what gives: Content marketing on social media sucks as an effective business development strategy for voice actors.
And today we’re going to talk about why that is, why you’re wasting a ton of time, what social media IS good for, and how to properly use it to your advantage.
