A common question I've been asked over the past few years is which social network(s) makes the most sense for video hosting and distribution.
The short answer is "there's no one size fits all approach, but there are a few general guidelines that might provide good direction."
In this video, I talk about the specific requirements of various social media platforms for video hosting and distribution including variations in max and min run times, file size limits, and other peculiarities.
I also discuss the technical feasibility of hosting and distributing video via a company's website, which is an option that many companies neglect to consider but which can often prove the best play over the long run.
== Timestamps ==
Intro - 00:00 Who this video is intended for - 01:30 Some social networks supporting video - 02:35 Platforms built for video vs. with video as a feature - 03:34 Visibility of social channel (everyone can see vs. paywalled) - 05:09 Hosting and distributing your own video content - 06:25 The unique features of different social networks for video sharing - 09:40 YouTube for video sharing - 10:25 Facebook for video distribution - 13:07 LinkedIn for video sharing - 14:28 Twitter native video - 16:05 Reddit native video - 16:39 Instagram - 17:12 Tik Tok - 17:44 Some top line recommendations - 18:27
Unless otherwise indicated, all videos I distribute through YouTube are licensed under the following Creative Commons license: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0).
