Discover the 6 social media trends that are leaving 87% of brands behind in 2025 _(and exactly how to stay ahead of the curve)_
The social media landscape is changing FAST. What worked last year is already outdated, but I've got you covered! In this data-backed tutorial, I break down the 6 most powerful social media trends from HubSpot's latest Global Social Media Trends Report that are transforming how brands connect with audiences in 2025.
🔍 WHAT YOU'LL LEARN:
Why 85% of marketers say community-building is now CRUCIAL How to set up social storefronts that convert (69% of marketers predict social commerce will overtake traditional e-commerce THIS YEAR) AI tools that 75% of marketers are using to create better-performing content Practical ways to build transparency when 68% of consumers rank trustworthiness as their #1 priority How to optimize for social search when 40% of Gen Z prefers platforms like TikTok over Google
⏱️ TIMESTAMPS:
00:00 - Introduction 01:01 - Trend 1: Community Over Sales 02:32 - Trend 2: Social Commerce Revolution 04:30 - Trend 3: AI-Powered Content Creation 05:56 - Trend 4: Video Content Domination 07:39 - Trend 5: Building Trust Through Transparency 08:58 - Trend 6: Social Search Optimization (SSO) 10:34 - Bonus Trends You Can't Ignore 11:34 - How to Implement These Strategies
About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
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