The Social Media Opportunity In 2024

The Social Media Opportunity In 2024

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In 2024, the fastest way to grow your business besides the operational part is through social media. And do you know what the craziest part is? It's completely free. Today's video is my keynote at the Aspire conference in San Diego, California. I talk about the importance of loving the game to be successful in business, the importance of self-awareness and accountability, and what holds most people back from making content. I also share practical advice on how to make winning content on social. Hope you enjoy!

0:00 - 0:22 Intro
0:22 - 5:44 The opportunity on social media
5:44 - 8:05 There are no shortcuts to being successful in business
8:05 - 11:00 Entrepreneurship is hard unless you love the process
11:00 - 12:43 Self-awareness
12:43 - 16:06 The science behind the art on social media
16:06 - 17:35 What's really holding you back from making content
17:35 - 19:52 Social media is free attention
19:52 - 21:20 The world is how you see it
21:20 - 24:55 Why accountability matters in business and life
24:55 - 34:50 Happiness and positivity

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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.

In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.